Turn Prairie’s story into a pipeline of Chicago-area families.
We already have the creative. The next step is putting it in front of the right families, giving interested parents an easy next step, and learning from every interaction.
What we're proposing
Instead of simply publishing the video and hoping the right people see it, we build a small marketing system around it. The goal is straightforward: introduce Prairie to families in the Chicagoland area who may be considering a move, capture their interest, and turn that interest into a conversation with the school.
Find the audience
Run targeted digital advertising to families in the Chicagoland market who may be a fit for Prairie.
Use the video
Turn the finished Prairie video into an ad designed to stop the scroll and make the school worth exploring.
Send them somewhere
A focused landing page gives interested parents the information they need and one clear next step.
Stay in front of them
Retarget people who watched the video or visited the page but were not ready to act the first time.
Improve the campaign
Use real response data to refine the audience, message, creative and landing page over time.
What “lead generation” actually means
Think of it as creating a path between a family who has never heard of Prairie and the admissions team. The ad starts the conversation. The landing page makes it easy to raise a hand. Prairie gets the opportunity to follow up.
Get Prairie in front of the right people.
We adapt the existing video for paid advertising and build the campaign around a specific Chicagoland audience rather than simply posting the video and waiting for organic reach.
Give interested families a focused next step.
A dedicated page can focus on the relocation story, Prairie's value, the campus experience and the reasons a family might consider making the move.
Turn curiosity into something Prairie can act on.
Parents can request information, ask a question, schedule a conversation or take another admissions-focused action selected with the school.
Let the campaign get smarter.
We watch what people actually do. Over time, that tells us which audiences, messages and creative are generating the most meaningful interest.
The 90-day lead generation strategy
Three months gives us enough time to move beyond “did people see the ad?” and start answering the more useful question: “are we attracting the right families?”
Launch + Learn
Build the landing page, launch the campaign, establish audiences and benchmarks, and begin collecting response data.
Optimize
Shift attention toward the audiences and messages showing stronger engagement. Test creative and landing-page improvements.
Refine + Evaluate
Use the accumulated data to understand what is working, what needs adjustment, and what a longer campaign could look like.
What we can measure
The campaign gives Prairie a much clearer picture of what happens after someone sees the video.
The video is the beginning, not the end.
Prairie has already invested in telling the story. This campaign is about putting that story to work. Varitay Studios and Reservoir Video can take the finished creative, build the advertising and landing-page experience around it, manage the campaign, and use the results to continually improve the path from “I've never heard of Prairie” to “I'd like to learn more.”